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NON PROFIT • OAR
OAR presented an unique challenge. Due to their policy of ethical storytelling, anonymity is required for their participants. As such, we were unable to feature or interview anyone involved in OAR’s mission on or off camera.
Using scripts written by participants sharing their experiences of incarceration, we built the "Everyman" concept. Using over-arching themes of fear, loneliness, isolation, hope and positivity, an actor narrated and portrayed the story of his incarceration and release, through an internal monologue.
A powerful, emotional story that resonates with its audience and most importantly, helped to raise record-breaking funds at the OAR gala.